Is Finding Your Business Blog a Mystery? 3 Tips for Blog Promotion & Findability
With millions of blogs and other social content to compete against, the challenge of standing out can seem overwhelming for business and personal bloggers alike.
But it doesn’t have to be a mystery for customers to find your corporate blog. If you have interesting and useful things to say, there is an audience seeking that very information.
The connection between social media and blog promotion for companies is logical: Publish a blog post and then tweet it out or post a link to Facebook, LinkedIn and Google+.
Pick Your Customers Wisely (or Prepare to Pay the Price)
Chris Lema, VP of Software Engineering at Emphasys Software is a WordPress advocate. He maintains an informative, engaging blog at chrislema.com where he regularly discusses the in’s and out’s of WordPress development, best practices and client engagement. In his post Two Kinds of Customers, he describes two common scenarios in the web development world:
Customer #1: The Savvy
They’re clear about the tasks they want to assign you and have reasonable estimates about how long it should take. They want to know about your availability and cost to see if they can afford you. [...] they want a web site, they know they want WordPress used as their CMS. They know that some themes are better than others, so they’re ready to pay for one of the more popular and well-coded ones. [...] You get off the phone, having enjoyed your time and no more than a minute goes by before it rings again.
Despite Mobile Email’s Growth, 58% Of Email Marketers Not Designing For It
There’s a disconnect between how consumers are reading commercial emails and how marketers are conducting email marketing campaigns.
On one hand, there’s the report earlier this week that says 41 percent of all commercial email is opened on mobile devices — a number that’s expected to surpass PC/desktop opens by the end of the year.
On the other hand, there’s the new 2013 Email Marketing Benchmark Report from Marketing Sherpa that says more than half of email marketers aren’t designing their emails with mobile devices in mind.
Almost 1,100 marketers took the survey and, of that group, 58 percent said they’re not creating emails to render differently on mobile devices.
Mobile Advertising – the Future of Online Marketing
As time goes on, more and more people are buying Apple iPhones, Android phones, Blackberrys, Samsung Galaxys, and the like, and using their smartphones and even not-so-smartphones for much of their internet service. That includes getting email, news alerts, and surfing the web. And all this means that mobile advertising is something you need to consider when it comes to running ads.
Mobile ads increasing in popularity
So if you are an advertiser, you want to go to where your audience is. That means having your ads run on mobile phones, whether it be in emails, news alerts, app downloads, local offers, or other ways on mobile phones. And that also means making sure that the ads are readable in the emails. You don’t want to lose the opportunity to gain a new customer because your email advertisement is only really readable on desktop and laptop computers. That could be a huge wasted opportunity for you – not only would you be paying for the emails because the person opened the email, but they would not be able to read what you said.
How To Use Product Order To Increase Sales
Whether we are showing products on a web page or offering them in person, if you have more than one product you have a decision to make – the order of presentation. Should you lead with your best product? Close with it for a strong finish? Research shows us several approaches can be successful.
When First is Best
New research from Berkeley and Harvard scientists underscores what we know from past research: humans have an inherent preference for the first choice they see. This phenomenon is called the primacy effect.
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Twitter vs. Google Plus: Why Social Media Marketing Needs Both
The news that Google Plus (Google+) is now the 2nd largest social network, surpassing Twitter and YouTube, seemed to shock a lot ofsocial media marketers this past week. Reaction to the news bordered on anger in some quarters as Twitter advocates were quick to extol the virtue of the micro-bloggingplatform.
But is it really an either/or question? When it comes to social media marketing, why wouldn’t you use both?
Trendstream, which publishes the Global Web Index, released its fourth quarter data showing the number of active Google+ users has grown to 343 million, making it the second-largest social media network after Facebook, which leads all with more than 700 million active users and more than 1 billion accounts.
Try This: A Valentine’s Day Promotion for Content Marketers
So you’re a happy content marketer, writing awesome relationship-building content to promote your business.
Today I want to suggest a quick, simple promotion you can put together in the next couple of days and fire off next week. The business purpose? To strengthen one of the most important aspects of your business.
Every business needs a steady stream of new prospects, and there’s a lot of information out there to tell you how to attract and nurture those new prospects.
But most businesses — large and small — tend to chase new customers at the expense of theirexisting customers.
February, as the month of Valentine’s Day and all manner of lovey-dovey messaging, is a fine month to rekindle a spark with the customers you already have, and let them know how very much you appreciate them.
Facebook Marketing Suite Kenshoo Social 2.0 Debuts
Digital marketing company Kenshoo Wednesday rolled out Kenshoo Social 2.0, the second version of its social marketing suite, encompassing campaign management and optimization tools.
According to Kenshoo, an analysis of all active campaigns in the 12 months prior to Wednesday’s release of Kenshoo Social 2.0 found strong performance in key metrics, including a 186 percent increase in click-through rates and a 77 percent drop in cost per click.
Kenshoo said new features incorporated into Kenshoo Social 2.0 include:
- An ad-creation wizard enabling rapid launch of Facebook campaigns.
- Flexible campaign structures.
- A/B testing.
- Flexible targeting across demographics and devices.
- Customizable dashboards with rich data views, bulk editing capability for ads and campaigns, and campaign cloning.
- Facebook Exchange management.
How to Build an Audience Using Gamification
Back in November, Firepole Marketing’s Content Editor made a complete and utter fool of herself.
On purpose.
And she was happy to do it.
She was participating in a local event called the Impossible Montreal Scavenger Hunt, and doing so required a team of ostensibly mature adults to engage in activities from the bizarre (marionette Mario Brothers re-enactment) to the dangerous (construct and use web-slingers), to the simply embarrassing (narrate the introduction to an adult film).
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